As part of a new business opportunity for Belgravia Leisure, I developed four brand concepts for a bespoke dancewear label - each with its own distinct personality, audience and design approach. Bare was one of the proposed concepts, designed to champion inclusivity, comfort and body positivity. The logo and supporting brand elements were soft, confident and understated, reflecting the idea of feeling comfortable in your own skin. I created a full visual identity suite, including logos, colour palettes and mockups, allowing the team to visualise how the brand could come to life across apparel, packaging and digital touchpoints.