I developed a series of logo concepts for a new Belgravia Initiative 'Dreamscapes Holiday Parks', exploring visual themes that connect with nature, adventure and the magic of the great outdoors. Each concept was presented as a full suite including CMYK, mono, reversed and coloured logo variations, along with supporting palettes and mockups. The designs ranged from bold and modern to warm and nostalgic, with inspiration drawn from stargazing, campfires and the feeling of escape. The concepts were created to spark conversation and guide the brand’s visual direction across guest-facing channels.