Valley Golf was reimagined to attract a new generation of golfers, with a playful brand identity that puts fun first. Designed for young adults trying golf for the first time, the look and feel is cheeky, energetic and approachable. A modern take on vintage club mascots, custom characters Chip the Club and Bogey the Ball were illustrated to bring personality and charm to the brand. The full suite included a flexible logo system, bold colour palette, merchandise mockups and marketing assets, all created to stand out in a traditionally conservative category and make golf feel a little less serious and a lot more fun.